Happy Holidays from Forcery

As we close out the year, the team at Forcery wants to extend our sincere thanks for your trust and collaboration. Whether we’ve worked together directly or you’ve been considering our AI-powered solutions for Salesforce Marketing Cloud, we appreciate the opportunity to be part of your journey.  Looking ahead to 2025, we’re excited for the possibilities that lie ahead and wish you continued success. If you’re looking to learn how to leverage enterprise value from enterprise technology, optimize your CRM or marketing automation org or just explore how the new Marketing Cloud Growth and Advanced products can support your goals, we’re here to help. Wishing you a peaceful holiday season and a prosperous New Year!Happy-Holidays-from-Forcery-NYC's premier marketing cloud account engagement salesforce partner and marketing technology leader.

Forcery’s 2024 in MarTech

As we look back at 2024, we are incredibly thankful for the incredible opportunity to work with Salesforce presenting Marketing Cloud around the world.

The first CairoDreamin’ 2024

In February, we traveled to Egypt helping launch the very first first CairoDreamin’ in our session Mastering Marketing Cloud Account Engagement. Helping train and upskill Trailblazers across the world is an incredible honor, as Salesforce continues to drive revenue for businesses globally.  Tigh Loughhead was asked again to speak in 2025 to speak about “Marketing Cloud Growth” and “Marketing Cloud Advanced in his session, From Acquisitions to Innovation: Exploring Salesforce’s New Marketing Cloud.

Trailhead Academy and helping launch “Agentforce”

We continued our work with Trailhead Academy throughout the year as a Certified Instructor for Trailhead Academy, teaching the Drive Sales with Account Engagement – PDX101 class for Salesforce.  In August, Tigh was asked to preview Marc Benioff’s Dreamforce keynote, providing feedback on marketing and brand positioning for the launch of “Agentforce” at Salesforce Tower in New York City.

Forcery Founder Tigh Loughhead at the Dreamforce keynote preview feedback session at Salesforce Tower NYC.

Marketing Cloud Growth and Advanced

The New York City Marketer’s Trailblazer Community was also active throughout the year, with our most recent presentation on Marketing Cloud Growth and Advanced just this October at our last user group in Midtown before the World Tour. If you’re interested in learning more about Salesforce’s “New Marketing Cloud” check out our presentation below or don’t hesitate to reach out.

Inaugural DubaiDreamin’ 2024

In November, we were incredibly lucky to be asked for our thought leadership again, this time in the United Arab Emirates at the inaugural DubaiDreamin’ conference, in a session “Mastering Marketing Automation: A Beginners’ Guide to Marketing Cloud Account Engagement.” The conference took place at the foot of the Burj Khalifa (the tallest building in the world), and brought Salesforce practitioners and learners from all throughout the Middle East.

Tigh Loughhead Salesforce MVP and Forcery CEO presents at the inaugural DubaiDreamin' in UAE.

from B2BMarketingExpert.com

Just this December, Tigh presented at the “Agentforce World Tour” in his packed session “Discover Agentforce for Marketers: Autonomous Agents and Marketers Achieving Impact and Insight Together.“ Based on the popularity of the session, Salesforce reached out to ask us to submit for TrailheadDX (TDX) in March of 2025 in San Francisco, and watch this space; as there are a number of upcoming “Agentforce for Marketers” blogs and webinars we’re planning with Salesforce for 2025.

Forcery's Tigh Loughhead presents at the NYC World Tour in a packed session entitled The world of marketing technology is changing rapidly, and while there is uncertainty around the economy and automation in particular, one thing is clear: companies that leverage AI and marketing technology most effectively are poised to inherit the business success of the future.  …and we could not be more excited to be part of that future.

Thank you for being part of Forcery’s MarTech magic and we look forward to collaborating and “making MarTech magic” in 2025!

December 18, 2024 Artificial Intelligence, CairoDreamin, CDP, DubaiDreamin, Email Marketing, Marketing Automation, MarTech, Salesforce, TrailheadDX No comments yet

Marketing Cloud Account Engagement Pardot Einstein Send Time Optimization

Pardot Einstein Send Time Optimization

Sending emails to your target audience at the right time is crucial for achieving a high open and click-through rate. However, finding the optimal send time for each recipient can be challenging, especially when you have a large list. This is where Pardot AI Einstein comes in to help you optimize your send times and improve the success of your email campaigns.

Marketing Cloud Account Engagement Pardot Einstein Send Time Optimization

Pardot AI Einstein is an artificial intelligence-powered tool that uses machine learning algorithms to analyze the behavior of your audience and determine the best time to send your emails. This optimization is based on several factors such as the recipient’s location, time zone, and previous engagement with your emails.

How to use Pardot Einstein Send Time Optimization

To use Marketing Cloud Account Engagement Pardot AI Einstein for send time optimization, you simply need to enable the feature in your Pardot account. Once enabled, the tool will automatically analyze your email data and determine the optimal send time for each recipient. You can also set a default send time for your emails, which the tool will use if it can’t determine a specific send time for a recipient.

In addition to optimizing send times, Marketing Cloud Account EngagementPardot AI Einstein also provides insights and recommendations to help you improve your email campaigns. For example, it can suggest subject lines and email content that are most likely to engage your audience, as well as the best days and times to send your emails.

By using Marketing Cloud Account Engagement Pardot Einstein AI, you can save time and effort while also improving the success of your email campaigns. The tool’s advanced algorithms and machine learning capabilities ensure that your emails are delivered at the right time to each recipient, maximizing your chances of getting a high open and click-through rate.

In conclusion, Pardot AI Einstein is a valuable tool for any marketer looking to optimize their email campaigns. Whether you’re just starting out or have been using email marketing for a while, Pardot AI Einstein can help you take your email campaigns to the next level and achieve better results.

May 23, 2022 Artificial Intelligence, Email Marketing, Marketing Automation, Pardot Comments Off on Marketing Cloud Account Engagement Pardot Einstein Send Time Optimization

Apple’s Privacy Features: What Marketing Cloud Account Engagement Customers Can Expect

Apple Mail Privacy Protection (MPP)

Marketing Cloud Account Engagement (Pardot) prioritizes privacy and ethics, providing you with the marketing tools you need to stay compliant and transparent. Unlike other marketing automation software, we do not build individual profiles across unrelated internet properties and avoid intrusive tracking practices like browser fingerprinting. Additionally, Marketing Cloud offers resources like a consent framework to help you communicate with your audience in a privacy-respectful manner.

Marketing Cloud Account Engagement Apple Privacy Protection

Apple is also making efforts to improve email privacy, with the introduction of Mail Privacy Protection (MPP) launched last year. This new technology will impact how email marketing works, as tracking pixels used to determine email opens will no longer be effective.

The Marketing Cloud Account Engagement product and engineering teams are closely monitoring the development of MPP and its potential impact on our customers. Here are some ways to prepare for the changes:

  1. Stay informed about MPP updates by following the latest news.
  2. Review Marketing Cloud Account Engagement automations and scoring to see where you use email opens to inform campaign decisions. Consider using alternative engagement signals, such as link clicks and webinar registrations, instead.
  3. Look for ways to directly gauge the sentiment of an email, such as including a “thumbs up” or “thumbs down” option within the email.
  4. Keep an eye on engagement metrics once the new Apple features launch, and monitor the difference between your current and future data to understand the impact on your audience.
  5. Stay up-to-date with Marketing Cloud Account Engagement roadmap for privacy-friendly features and functionality, including new releases.

As privacy regulations continue to evolve, marketing will need to adapt. Account Engagement is ready to lead the way in engaging audiences in a privacy-conscious manner, using aggregate data, external activity, and direct consumer interactions to personalize marketing.

Learn more about the Salesforce Marketing Cloud release and how Account Engagement enhancements can help you get more from your data.

April 8, 2022 Email Marketing, Future, Marketing Automation Comments Off on Apple’s Privacy Features: What Marketing Cloud Account Engagement Customers Can Expect