Regulatory compliance and recalcitrance have calcified the financial services industry.  Many investment banks and brokerages barely see the need to invest in a website, let alone a CRM or marketing strategy, but these days are numbered.

However, investment in FinTech is soaring… Private equity firms, hedge funds and and asset managers are beginning to see the need for FinTech, and are investing in digital solutions to optimize their businesses, not because institutional players are becoming increasingly irrelevant, not because they’re “too big to fail,” but because they’re “too slow to scale.”

Forcery founder Tigh Loughhead presenting on a New York Stock Exchange panel to Salesforce Leadership with Cheryl Feldman, Carrie Mantione and Sandi Zellner