Optimizing Marketing Technology (MarTech) Small businesses face unique challenges in marketing, including limited resources and the need to compete with larger companies. To stay ahead of the competition, it's crucial for small businesses to optimize their marketing technology (martech) stack. In this article, we'll highlight why small business optimization of…
Blog
CRM + Marketing Automation Musings
Revenue Operations Resolutions
Revenue Operations I was recently interviewed by Salesforce for the 360 Blog's 13 Ways Revenue Leaders Can Drive Growth in 2022. Though what the author chose to include was ultimately about artificial intelligence, I think about Revenue Operations, or "RevOps" more and more about my own business these days, and…
Pardot UTM parameters “Why”
This is part one of a two part series on Pardot Marketing Attribution using UTM Parameters. Why UTM Parameters in Pardot for Marketing Attribution This article series is about Salesforce Pardot attribution using UTM parameters. We'll first discuss closing the loop between the marketing to sales cycle, not in…
Pardot UTM Parameters “How To”
This is part two of a two part series on Pardot Marketing Attribution using UTM Parameters. How to implement UTM Parameters in Pardot for Marketing Attribution So we’ve talked about the divide- we’ve talked about what UTM codes are and how to create them… Now let’s talk about how to…
5 Technology Tips to Leverage Technology in Real Estate
Real Estate is one of the last professional verticals to have been revolutionized by technology, yet investment is currently pouring into the industry by the billions. And still, while venture capitalists have promised to change the very nature of real estate sales, according to the NAR, 9 out of every…
The Evolving Browser Privacy Landscape for Marketers
Browser Privacy Concerns The competition to be known as the most privacy-focused browser is heating up among Safari, Firefox, and Google Chrome. With third-party cookies, which are essential for website analytics, becoming a key topic in privacy discussions, the browsers are taking a closer look at their role. Third-party cookies…
How to use Pardot Lightning
Pardot Lightning Background: Pardot has existed as a standalone web application ever since its acquisition in 2013, integrated- but still independent of Salesforce. While the user interface has improved, until late 2018 Pardot users were forced to navigate to https://pi.pardot.com/, or access the app through Salesforce using a buggy iframe…
Marketing Cloud helps Marketers Comply with Privacy Regulations
The integration of technology into our daily lives has taken center stage in modern society. From our wrist-worn fitness trackers to the massive data centers powering the internet, computers of all shapes and sizes are now a ubiquitous presence. However, this interconnected world also poses challenges, particularly in regards to…
Trailblazers In B2B Marketing Series: Tigh Loughhead
This article originally appeared on the Pardot blog. May 9, 2018 | 2 minute read B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies…