Salesforce Marketing + Agentforce Around the World

As 2025 comes to a close, we at Forcery want to say thank you—to our clients, partners, and the broader Salesforce community. Whether we worked together directly or crossed paths through events, sessions, or conversations around Agentforce or Next-Gen Marketing Cloud, Account Engagement, Pardot, and Agentforce, we’re grateful for the trust, collaboration, and curiosity that continue to fuel this work.

2025 turned into an epic year, and I was blessed with the opportunity to share Salesforce Marketing around the world, sharing how Next-Gen Marketing is evolving from our homebase in Manhattan New York City, across Cairo, Dubai, Albania, Lagos, Chicago, Philadelphia and San Francisco. Everywhere we went, the same questions kept coming up: how does Agentforce Marketing actually work, what does “Next-Gen Marketing Cloud” mean in practice, and how do teams move from AI ideas to real execution?

I started the year by returning to Cairo, presenting at the foot of the Great Pyramids, and building on the momentum from helping launch the first CairoDreamin’. I presented on how Marketing Cloud Growth and Advanced—now part of Salesforce’s broader Next-Gen Marketing Cloud vision—are changing how campaigns are built directly on Salesforce Core. The energy from the Trailblazer community there set the tone for the rest of the year.

Throughout the year, I continued teaching with Trailhead Academy as a certified instructor while staying closely involved with Salesforce teams as Agentforce Marketing took shape. One highlight was being invited to preview and give feedback on Agentforce ahead of major launches—watching Salesforce move decisively from copilots to autonomous, action-taking agents was a real inflection point.

From there, I joined the AlbaniaDreamin’ community to help marketers make sense of Salesforce’s expanding marketing portfolio—what still matters, what’s new, and how Next-Gen Marketing Cloud changes the way campaigns are designed and executed.

In March, I had the chance to present to the Lagos, Nigeria Marketer Trailblazer Community. We focused on clarifying the differences between Marketing Cloud Engagement, Account Engagement, and the newer core-based platforms, and how Agentforce Marketing brings AI-native automation into the mix in a way that’s actually usable.

In the spring, I brought those ideas to the NYC Agentforce World Tour with my session, “Agentforce for Marketers 2.0.” The room was packed, the questions were sharp, and it was clear marketers are ready to move beyond automation toward autonomous action.

Mid-year, I teamed up with Salesforce’s Guilda Hilare for an Agentforce Marketing Learning Camp session. We walked through real use cases for autonomous agents across both core and legacy platforms—showing how agents can take on repetitive marketing work across engagement, operations, and analytics so teams can focus on strategy.

At Dreamforce, I was honored to be speaking about the journey to earning Agentblazer Legend status alongside other early agentic practitioners. We focused moving past AI buzzwords to real-world outcomes—what it actually takes to design, test, and deploy autonomous agents using Agentforce, where things break, and how marketers and builders can avoid common pitfalls while creating real impact with agentic AI.

Just a couple of weeks ago, I was back on stage again at the NYC World Tour in December, closing out the year with a look at where Agentforce Marketing and Next-Gen Marketing Cloud are headed—and what marketers can start doing now, not next year.

Looking ahead, I’m excited to be speaking at Cairo Dreamin 2026 as part of a session on the future of Agentforce and Next-Gen Marketing, sharing lessons from the agentic journey—the late nights, the Flow debugging, the missteps, and the wins.

Thanks again for being part of Forcery’s 2025. I’m grateful for the conversations, the collaboration, and the momentum—and I’m looking forward to continuing the work in 2026.