Pardot’s Permission Based Marketing Policy
February 13, 2021 Pardot Comments Off on Pardot’s Permission Based Marketing Policy
Permission Based Marketing Policy Pardot, now called Marketing Cloud Account Engagement, requires permission-based email marketing. Our customers certify that they will use our services only to send email to customers and prospects that have expressly consented (opted-in) to receive them. Our customers are forbidden to transmit spam via our system…

How to use Pardot Lightning
January 31, 2021 Marketing Automation, Pardot Comments Off on How to use Pardot Lightning
Pardot Lightning Background: Pardot has existed as a standalone web application ever since its acquisition in 2013, integrated- but still independent of Salesforce. While the user interface has improved, until late 2018 Pardot users were forced to navigate to https://pi.pardot.com/, or access the app through Salesforce using a buggy iframe…

Marketing Cloud helps Marketers Comply with Privacy Regulations
December 14, 2020 Future, Marketing Automation, Pardot, Uncategorized Comments Off on Marketing Cloud helps Marketers Comply with Privacy Regulations
The integration of technology into our daily lives has taken center stage in modern society. From our wrist-worn fitness trackers to the massive data centers powering the internet, computers of all shapes and sizes are now a ubiquitous presence. However, this interconnected world also poses challenges, particularly in regards to…

Trailblazers In B2B Marketing Series: Tigh Loughhead
May 9, 2018 Pardot Comments Off on Trailblazers In B2B Marketing Series: Tigh Loughhead
This article originally appeared on the Pardot blog. May 9, 2018 | 2 minute read B2B marketers are doing some amazing things. In companies and industries of all shapes, sizes and scopes, they’re innovating, expanding, and delving deeper to bring their customers the experiences they demand. They’re taking on new and emerging technologies…