B2B Technology companies find it challenging to find long-term success. By iteratively optimizing technology and using techniques like Account Based Marketing (ABM) themselves, technology providers can capitalize on digital solutions faster than most other industries.

  • Measure

    Achievables must be measurable to be deliverable.

  • Strategize

    Project require meticulous planning and clearly defined goals before execution.

  • Analyze

    KPI and metric analysis are essential to creating levers for future success.

  • Optimize

    Campaign performance should be iterative, and continually improved.

B2B businesses in the SaaS space, online E-commerce retail platforms, tech hardware and digital extensions of offline brands need marketing automation more than any other industry.

Whether the business is a startup, growth-stage or an enterprise technology company, B2B tech companies require the most robust CRM infrastructure and contextual and nuanced marketing solutions available. B2B Tech firms require end-to-end process automation, and Account Based Marketing (ABM) solutions, working within a finite list of customers, identifying and targeting the right stakeholder at the right time. 

Standard Salesforce Lightning Report Builder is capable of incredibly data visualization
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Or, check out one of our b2b technology marketing automation case studies.