In 5 years, Pardot + Sales Cloud drove consistent growth and quadrupled company revenue, to $800m by 2018.
Additionally, using Pardot marketing automation drove agents to produce 7-8x more revenue the average Manhattan real estate agent in terms of sales volume.
Finally, leveraging automation tools allowed the firm to scale, growing the sales team from 35 to 120 agents in four years, while maintaining marketing resource allocation and expenses.
https://www.pardot.com/case-studies/elegran-realizes-800m-in-gross-sales-with-pardot/
Engagement Studio Campaign Case Study
Target: Website signups that have not yet expressed buying interest about a particular property, that haven’t been activated by inside sales.
Summary: One month, 5 part branded drip campaign pushing the value of the website search, the reputation of the company, and the competitive advantage of working with this particular real estate brand.
Goal: Transition prospects to leads, handing off to inside sales for personal nurture, or directly to agents after meeting particular CRM criteria.
This was one of the first Engagement Studio campaigns ever launched back in 2017, that funneled thousands of real estate leads classified in the awareness stage of the conversion funnel .
Before launching this campaign, the brokerage wasn’t leveraging a huge portion of what they considered cold ”prospects.”
” These prospects were so low-value they weren’t added into the CRM, as no-one knew what to do with them. Hundreds of people had signed up on the website to view content, but hadn’t yet expressed buying intent in a particular property.
Pardot form-handlers were integrated to the website, auto-responders were created. This Engagement Studio campaign used automation tools to hand these new ”prospects” over to a newly created inside sales team. The inside sales agents gathered information about prospects, and assign them off to agents for appointments.
Once the sales team lost touch, prospects were then funneled into a five part branded drip campaign (bel0w). The drip program demonstrated the company values, and pitched the competitive advantage of working with this tech-enabled real estate firm.