Salesforce Engage is a powerful tool extending Pardot functionality to sales teams directly within Salesforce. Sales teams can schedule mass emails, check read receipts and measure engagement using marketing-approved templates and scripts.
Implementing and utilizing Salesforce Engage can be a challenging task, but Forcery advises on best practices for marketing teams to control messaging, how sales teams can utilize the Salesforce Engage tool, and how to leverage engagement reporting and Engage Alerts.
