Scoring and Grading are two of the most powerful lead qualification tools that Pardot offers. The Pardot Score determines a prospects engagement rating, surfacing how much “intent” a prospective customer has in a product or service. A Pardot Grade ranks how closely someone resembles an ideal customer, or the best case “fit” of that prospect to become a customer.
Combining the best of fit and intent data allows businesses to segment the highest quality leads, making the highest use of sales teams’ time. This increases efficiency through automation. Pardot Scoring and Grading should be adjusted iteratively, according to both best practices and the criteria specifically valuable for certain businesses. Forcery identifies both of these implicit behaviors and explicit criteria to strategically and continually adjust both the Pardot baseline scoring model, Pardot Scoring Categories, and Pardot Grades.
