Connected Campaigns: Aligning Pardot to Salesforce Campaigns is the future of the product, as a prerequisite to most advanced Pardot marketing automation features, as well as a prerequisite to use tools like B2B Marketing Analytics, Pardot Snippets and the Engagement Metrics Component, that can be embedded into any Salesforce Lightning page layout, or viewed directly on the Salesforce Campaign object.
Connected Campaigns streamlines marketing operations within Salesforce, and opens up powerful analytics features. Using Connected Campaigns allows the implementation of Engagement History Dashboards, Pardot Snippets, Engagement History list views and more.
