Harness the power of Data Visualization and Business Intelligence using B2B Marketing Analytics within Tableau CRM / Analytics Studio. B2BMA comes with most new Pardot tiers, but must be installed separately. Forcery helps with B2B Marketing Analytics implementations, and can create custom reporting to surface Pardot marketing automation intelligence to the entire team, directly within Salesforce.
B2BMA comes out of the box with four incredible dashboards, pre-built as part of the application. For more technical marketers, lenses and datasets may be modified in B2BMA, creating customized dashboards. Then utilize these data visualizations on campaign, contact and opportunity page layouts in Salesforce, empowering Sales and Executives with business intelligence.
